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Service brokerage

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This paper attempts to clarify readers' understanding of the nature and range of service brokerage in Australia and overseas. Misconceptions have included believing brokerage must operate in a set manner, whereas it can operate in a variety of ways in response to the needs and the resources of both the individuals and the community in which it operates. The author provides examples from different countries to show the flexibility of brokerage, and stresses the responsibility to the individual consumer. Keyword: Individualisation

Author
Ford, Jacqui McKenny, Brian
Source
Interaction Volume 5 Number 2
Publisher
NCID
Publication Date
1 January 1991
Category
Professionals
Keywords
Individualisation
Origin
Australia

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